CCN’s SAM Registration

Creative Communications Network, Inc. (CCN) has been a subcontractor and a prime contractor in the Federal marketplace since 2002. CCN is registered in the Federal government’s System for Award Management (SAM). CCN provides marketing communications services to City, State and Federal government agencies. CCN provides many types of marketing services, including these NAICS codes listed in CCN’s SAM registration in addition to those listed in our GSA MAS Schedule detailed below.

• 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks, and Content Providers
• 541611, Administrative Management and General Management Consulting Services
• 541613, Marketing Consulting Services
• 541830, Media Buying Agencies
• 541860, Direct Mail Advertising
• 541870, Advertising Material Distribution Services
• 541890, Other Services Related to Advertising
• 541922, Commercial Photography
• 711510, Independent Artists, Writers, and Performers

CCN’s GSA Schedule Contract

In 2006, the General Services Administration awarded Creative Communications Network, Inc. (CCN) a contract for the provision of Advertising & Integrated Marketing Solutions under GSA’s Multiple Award Schedules program. The specifics of the contract, GS-23F-0161S can be found in the Supply Schedule Price List for the contract, located within this section of the CCN Web site. The contract summary also can be found in GSA Advantage and GSA eLibrary.

CCN socio-economic categories noted in those GSA websites are: Small Business, Woman Owned Business, and SBA Certified Small Disadvantaged Business.

The GSA contract covers services that include the following Categories of GSA Special Item Numbers, which generally correspond to NAICS codes.

NAICS Code 541430 Graphic Design Services. Services provided include:

• Planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities.
• Design of printed materials, packaging, advertising, signage systems, and corporate identification (logos) and can include commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.
• Commercial art, graphic design, special effects services that educate the consumer market about product(s) and/or service(s).
• Updating, rewriting, and/or editing pre-existing materials: developing conceptual design and layouts, creating sketches, drawings, publication designs, and typographic layouts; and furnishing custom or stock artwork (including electronic artwork).

NAICS Code 541810, Advertising Agencies. The services provided will promote public awareness of a government agency’s mission and initiatives, public understanding of complex technical and social issues, dissemination of information to industry and consumer advocacy groups, and support of recruitment campaigns. This encompasses various advertising methods to include, but not limited to, the following.

• Advertising Objective Determination: Providing consultation services that identify the direct objectives of the campaign, and developing strategies for conducting the advertising campaign in order to provide the best methods of public education. Typical tasks associated with this phase include the identification of the target market, their response patterns, reach and frequency needed, and budget.
• Message Decision/Creation: Developing the advertising message and any corresponding collateral materials to accomplishing the advertising objectives.
• Media Selection: Conducting market research to identify the appropriate media vehicle (print, radio, television, social media, Over the Top, etc.) in promoting the agency’s message. Typical tasks may include, but are not limited to, direct mail, outdoor marketing, and broadcast media as well as print media.
• Direct Mail Services: Incorporating effective timing of messages, a method of reaching prospects directly, and diversity in advertising formats. Services may include address list compilation, addressing services, test mailing services, warehousing/clearinghouse services, and mail advertising services such as direct mail and postage (most economical means to the government). Using the Coding Accuracy Support System software and National Change of Address to match addresses with the U.S. Postal Service database may be required.
• Outdoor Marketing and Media Services: Promoting the agency's advertising and integrated marketing efforts. Types of services may include, but are not limited to, painted and/or electronic displays, posters, billboards (both standard and electronic), banners, bulletins, balloons, skywriting, and bumper stickers. Also, assembling, repairing and maintaining displays may be required. Novelty items in conjunction with advertising services are also included. Examples of advertising sites are: all modes of transit such as buses to include exterior and interior panels, train and subway stations, taxi tops, truck trailers, sporting events, airport displays, and kiosks.
• Broadcast Media – Radio, TV and Public Service Announcements (PSAs): Promoting public awareness and/or preparing the consumer market for a product or service. These tasks may cover the full spectrum of services necessary from conception to implementation of the broadcast media. Examples of typical tasks are: Development of radio or television announcements, creative development of draft scripts and storyboards, TV monitoring, paid advertising, media buying, instantaneous satellite services, and ad placement verification services.
• Advertising evaluation: Effectively measuring the success of the advertising campaign through various methods.
• Activities related to advertising services.

NAICS Code 541820 Public Relations Agencies. These services include, but are not limited to, providing customized media and public relation services such as:

• Development of media messages and strategies.
• Providing recommendations of media sources for placement of campaigns.
• Preparing media materials such as background materials, press releases, speeches and presentations, and press kits.
• Conducting news conferences.
• Scheduling broadcast and/or print interviews.
• Providing Media Relations, Public Relations and Crisis Communications.
• Training of agency personnel to deal with media & media responses.
• Producing Media Alerts.
• Providing press clipping services.
• Providing activities related to public relation services.

NAICS Code 541910 Marketing Research and Public Opinion Polling. These services include, but are not limited to:

• Conducting focus groups, telemarketing, individual interviews.
• Determining market trends and conditions, and identifying and implementing appropriate strategies.
• Preparing and distributing surveys, and compiling/analyzing results.
• Developing customized strategic marketing plans.
• Creating branding initiatives.
• Creating public awareness of products, services, and issues.
• Identifying and analyzing target markets.
• Establishing measurable marketing objectives.
• Managing call centers (in relation to services provided under this schedule).

NAICS Code 541850 Indoor and Outdoor Display Advertising (formerly Exhibit Design and Implementation Services). These services include making all necessary arrangements for exhibits in various venues (museums, malls, trade shows, etc.), including:

• Conceptualizing, designing, and producing exhibits and their accompanying materials.
• Providing and/or making recommendations for carpet and padding installation for exhibit property.
• Previewing, setting-up, and dismantling of exhibits.
• Cleaning, prepping, and storing exhibits for future use.
• Shipping exhibits to and from designated site(s).
• Media and Exhibit Illumination Services is an additional component of exhibit design and may be evaluated separately. In support of exhibit design and implementation, Media and Exhibit Illumination Services may be used to enhance the exhibits created. Contractors submitting an offer for Illumination Services are not required to perform Exhibit Design Services and vice versa.

Category 541810ODC Other Direct Costs (ODCs) for Marketing and Public Relations Services. These items directly support the services being contracted.

• ODCs are usually supplies/products but may include labor categories (people).
• ODCs may be handled in-house by CCN or through subcontracting that is necessary to complete a project.
• ODCs cannot be purchased under this contract as a stand-alone item or service.
• ODCs shall be an integral part of the total marketing consulting services solution and shall not be the primary purpose of the work ordered.
• All ODCs proposed will be directly related to a service being offered under this Schedule and can only be purchased in conjunction with the Schedule service.
• To the extent possible, all anticipated ODCs associated with performance within the scope of the contract will be offered and have an established contract price.
• Possible ODCs may include items such as audiovisual equipment, facility rental, commercial production, media costs, exhibit space rental, etc., that are associated with the services to be performed under the schedule contract.
• Other possible ODCs may include: funding for payment of media spots on television/radio/social media, conference meeting space, prize payments, etc.
• Items awarded under SIN 541810 ODC are not Order-Level Materials (OLMs).
• ODC's are defined, priced, and awarded at the FSS contract level, whereas OLMs are unknown before an order is placed.
• The category of “miscellaneous” is not an acceptable ODC and will not be awarded under this Special Item Number. The ODC must be identified and be specific.
• The contract may be modified at any time to add/delete/change ODCs as appropriate to respond to a task order.
• ODCs not approved on the schedule may not be included as part of a GSA Schedule order.
• Travel and per diem are not considered ODCs.

OLM Order Level Materials. OLMs are supplies and/or services acquired in direct support of an individual task or delivery order placed against a Federal Supply Schedule (FSS) program contract or BPA. OLM pricing is not established at the FSS contract, but at the order level. Using this procedure, ancillary supplies and services that are unknown at the time of the Schedule contract award may be included and priced at the order level or BPA level. OLM SIN-Level Requirements/Ordering Instructions. OLMs are:

• Purchased under the authority of the FSS Program as a special ordering procedure.
• Identified at the order or BPA level (either at the time the order is placed or as the requirement for OLMs develop during the course of performance).
• Defined and priced at the ordering activity level in accordance with GSAR clause 552.238-115 Special Ordering Procedures for the Acquisition of Order-Level Materials.
• Only authorized for use in direct support of another awarded SIN.
• Only authorized for inclusion at the order level under a Time-and-Materials (T&M) or Labor-Hour (LH) Contract Line-Item Number (CLIN).
• Subject to a Not-To-Exceed (NTE) ceiling price limited to 33.33% of the total value of the order or BPA.

OLMs are not items awarded under ancillary supplies/services or other direct cost (ODC) SINs (these items are defined, priced, and awarded at the FSS contract level). When used in conjunction with a Cooperative Purchasing eligible SIN, this SIN is Cooperative Purchasing Eligible.