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CCN services and products always are geared to the corporate goals and sales objectives of client companies or organizations. Some clients, such as governmental units or non-profits, often do not think of themselves as having sales objectives. But we believe a communications program for a non-profit organization should be planned and executed to sell that institution to its public and further its image and share of its market, the same as with any other goods or services.
At CCN, we're sensitive to other client priorities and needs as well. This agency is based on a few key, straightforward assumptions.
First: Budgets are finite and must be respected. This is where CCN becomes a very economical choice. Not all companies need or can afford the costly overhead that goes with a major agency. Our billing rates average 30% to 40% less than those of many large agencies bloated with far-flung offices and over-specialized, highly expensive staff. We believe in the old maxim that our job is to help our clients outsell the competition, not outspend them. Clients are pleased that at CCN, the American work ethic is still alive and well.
Second: Quality need not be sacrificed to achieve results economically. The professionalism, talents and years of experience of CCN staff have earned them many top local and national awards in marketing communications. These characteristics also make CCN people highly efficient. Hours don't pile up with false starts and the plodding execution of novices.
Third: The best people and ideas aren't found only in New York, Chicago or L.A. Real creativity is more often found in smaller groups of people who inspire one another and work well together. That perfectly describes CCN, and explains why we deliver creative excellence for each client, day in and day out.
Fourth: From the simple to the elaborate, programs should be practical and market-centered. That's why CCN is driven by marketing imperatives based on solid strategic analysis and planning. Those disciplines, in turn, drive the creativity that puts the "sizzle" into the resulting promotional products -- but never at the expense of market realities. Always underpinning the creative product is a true understanding and appreciation for the values, systems, psychographics and trends of your target consuming audience and their influencers, as well as your dealers, distributors, retailers and sales staff.
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